Facebook Marketing: An Introduction to Cost-Effective Business Advertising

The intent of this writing to illuminate the minds of those considering social media marketing and advertising on Facebook, or a similar platform. This is not an instructive tutorial, but rather a conversation of the powers a well-developed Facebook performance online can have for any business objectives. With cost-effective pricing and options, to powerful tools to help you understand your target audience, Facebook advertising has a place in your business.

The world of business continues to change year, after year. With an ever-developing online landscape, does your business have the right tools to reach online customers? Facebook could be the answer for affordable, meaningful advertising with results.

Large Audience.

Vox.com has reported that in the United States of America 68% of adults use Facebook—the majority of American adults use this social media outlet. With incredible audience numbers such as this, a strong marketing presence on Facebook needs be seriously considered. There are many ways to perform a successful business campaign using Facebook, your business can benefit from utilizing these concepts. With a majority of adults on the platform, this group cannot be overlooked.

Cost-Effective

When you create advertising on Facebook you are in control. Pricing for advertisements is set at a daily maximum, or a lifetime maximum for each running advertisement. This pricing control allows you to spend precisely what you want for each advertisement, unlike other platforms such as LinkedIn who mandate certain metric costs like Cost-per-thousand impressions, or CPM.

Facebook puts control in your hands. Facebook also have specific objectives for your advertising which are designed to make the best use of your ad spend to reach your business and ad objectives. For example, if my intentions are use my Facebook ad to raise awareness of a product, service, or event, Facebook’s Ad Manager can help me use my ad budget to spread the advertisement to as many people as possible.

Facebook Insights is another tool which can be used to optimize ad spending. Facebook insights allows you to understand who is in your targeted audience. You can view primary demographics like location, gender, age, and even occupation. These demographics can help you send your ads to the right audience for the best results. Facebook Insights also allows you to understand your audience’s average purchasing behavior—you’ll be able to see if they’re frequent online purchasers, or if their shopping is usually done on site.

These demographics and purchase behaviors are just two examples of the power of Facebook insights, and they will help you ensure your advertising is reaching the ideal audience. This saves you time, money, and produces the best conversions.

Two Platforms for the Price of One.

Every Facebook paid advertisement can be shared to Facebook’s sister platform, Instagram. That’s right, without any additional cost your Facebook ads will be shown to Instagram users as well. This maximizes your potential outreach and will save you money by producing results across a larger online space.

The additional presence and use of Instagram will further boost your campaigning and advertising results. Effective use of each of these platforms can strengthen any of your business objectives, from customer service, to customer acquisition, social media marketing can help you reach your business goals in powerful ways.

Remember.

Online advertising using social media platforms like Facebook and Instagram can be incredibly powerful, but it’s no small task either, there are many things to learn and consider. If you’re taking the reigns yourself, take time to understand each platform and develop your goals. Utilize tools like Facebook Insights, and align your audience with your desired objectives.

As you continually learn about social media marketing your results will grow and improve. If someone else will be representing your company online, please understand that results take time, most especially if you are just beginning. I hope that you understand that Facebook is a platform with a large audience, easy to understand advertising, and great potential for the growth and improvement of your business.